Search engine optimization (SEO)
Once you have built your website, how do you get it ranking in search engines such as Google, Yahoo and MSN? The answer is Search Engine Optimisation (SEO). This process involves reviewing your content to ensure that the appropriate search terms (or keywords) are included as well as reviewing other components of your website to get your site the best ranking possible in your desired category. And with over 200 million searches occurring each day on Google, it pays to have your site optimised. Good SEO improves the volume and quantity of traffic to your website via techniques that engage both the search engines (via webspiders, robots, bots or crawlers) as well as the end user. Search engines store this information in their database (indexing) and then when a user searches for a particular term, the database is checked for relevant keywords or keyphrases that match the request. The higher the relevancy of the indexed site, the better the ranking the search engine will return and the higher the likelihood that traffic will be generated to your site. Most SEO professionals will engage you on a contract basis and charge you for features and functionality you really don't need. At Shift Branding International, we believe that getting your site optimised is about giving the right advice up front and helping educate our clients on how they can improve their site So instead of a large upfront payment, how about a lower upfront payment for an SEO package and then, as and when required, an hourly fee to help further improve your SEO, review your website, review usability, or determine what’s required next to make your website even better? Pay for what you need when you need it. Simple. While SEO does not guarantee more sales to your site, it does mean your site is more likely to be recognised by search engines and therefore more likely that users will find you. The reality is simple, the user either finds your site or your competitors and it all comes down to where you are ranked. |
