Shift Branding International was recently commissioned by Move It with Ritchie Rich to rebrand the business to improve the look and feel of the established brand.

Ritchie Rich specialises in freight, warehousing, distribution, cartage and removal work for both the commercial and domestic market and is a trusted local business in Tasmania. The opportunity for the business to grow and develop meant a more professional business presentation was required in order to engage a new client base as well as ensuring existing customers did not feel put off by the new look.

The existing name was retained to add confidence to the branding, after all Ritchie Rich had a strong market position that should not be overlooked, and then a fresher element was added in the Move It component of the name.

Move It defines the business simply and easily and gives clients a clear picture of what the business does. It also signifies speed, and combined with Ritchie Rich customers have confidence that there is a quality aspect about the business.

The branding change also improves staff morale by giving them a new look and a fresh feel as well as an increased sense of pride to work for this well regarded business. 

The project covered a full rebranding exercise including logo development, stationery set (business cards and electronic letterhead), website and vehicle signage for the fleet of trucks the business operates.

SBI Director, Adam Luttrell, said "The opportunity to work with Richie Rich allowed creative freedom within certain mandatories, generating a fresh new look for a trusted business. Being able to assist small to medium business reinvent themselves is an incredibly satisfying job, and to see the results of this project start to come to fruition is extremely pleasing."

 To view the new Move It with Ritchie Rich logo, visit the Shift Branding International logo gallery or visit the website by clciking on the image beiow: