Built from the Box branding project 

Shift Branding International recently completed a branding exercise for local Tasmanian small business, Built from the Box, which recently commenced operation as an independent business.

Client

Built from the Box, based in Hobart, is a flatpack assembly company that specialises in putting together ready to assemble furniture, toys, barbeques and anything else that comes out of a box.

Opportunity

The brief from the client was to create a simple and effective brand set that would be equally at home on stationery as well as other applications such as vehicles, website, brochures and clothing.

The full scope of the project included:

• Business name development
• Logo development
• Stationery set development (business cards and electronic letterhead)
• DL brochure development
• Content development for brochure and website landing page
• Website landing page development
• Search Engine Optimisation (SEO) of the landing page 

Answer

Shift Branding International provided creative input into the name of the business as well as creating a distinctive logo design and stationery set that is easily identifiable. 

The development of the brand was something that had to be fresh and new while remaining clean, clear and apparent from a distance (as well as being distinct in moving traffic on the side of vehicles).

The golden brown and black colours used throughout the creative is reflective of the colouring and print information on the boxes that most flat pack items arrive in and fitted the brand perfectly.

Outcome

With the brand now live, the success of the new look is yet to be determined but initial feedback is very positive. The client has a live website and a new look to take to the market.